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Desde hace algunos años, la información es compleja y cada vez más sofisticada. El ritmo de los negocios obliga a estar a la vanguardia y conocer datos certeros e inteligentes para hacer una correcta lectura de los consumidores.
 
En Idea ofrecemos un servicio de medición de aquello que los consumidores ven y compran y desarrollamos estándares para la medición en todas las áreas en las que trabajamos, lo cual nos posibilita ofrecer un servicio reconocido internacionalmente.
 
Desde Idea medimos todas los aspectos que interactúan con el consumidor: desde pantallas de TV hasta teléfonos inteligentes, desde videos virales hasta los carritos de supermercados.

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